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How to Use A/B Testing to Maximize your Facebook Advertising ROI
Running Facebook ads can be a great strategy to increase the reach of your brand, and drive traffic to your pages. However, unless you know which ads work well for your demographic, and which ads fall...
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Wildfire launches first brand marketing app for Facebook pages that ties in...
Shortly after we launched the Wildfire Social Marketing Suite, our friends at Facebook asked us to create the first ever app designed to work with Facebook’s Sponsored Stories. There’s been a lot of...
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Facebook to Place Sponsored Stories Ads into Users’ Newsfeeds
A big change was announced for Facebook advertisers today: starting in January, Facebook will be featuring “Sponsored Story” ads in users’ news feeds. Until now, all advertising on Facebook was limited...
View ArticleWildfire Announces Social Ads Integration into the Social Marketing Suite
New ads technology integrated into a complete social platform Wildfire, along with our friends at Adaptly, announced today that we are integrating Adaptly’s unique social advertising optimization...
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Mobile and Facebook: Don’t Get Ready, BE Ready
On February 29th, Facebook revealed big plans for the mobile platform, including that the new Timeline format for brands will also be available on the mobile platform. The game changing updates mean...
View ArticleAdvertising on Facebook, LinkedIn, and Twitter—and how one size does not fit...
Launching a social advertising campaign may be easy. However, creating a great social advertising campaign that actually pays off can be a real challenge. Plus, the rules for success change from...
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Do Advertisers Value Facebook Ads?
In the days leading up to this week’s long anticipated Facebook IPO, the presses are running hot. Articles are cropping up left and right analyzing each S-1 amendment Facebook files, the size and...
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Facebook Releases New Promoted Post Advertising, Introducing Pay-to-Play to...
Facebook just introduced a new advertising option for marketers, the ability to promote status updates on a per-post basis, to increase their reach. While this feature is being rolled out slowly and is...
View ArticleCome See Wildfire all over the World in June and July!
Wildfire is all over the place this month and next! Social Media Camp— Victoria, British Columbia Our Social Media Manager Maya Grinberg is presenting at Social Media Camp on June 08-09, in Victoria,...
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3 Ways Marketers Can Win with Mobile Social Media Marketing
In the latest count, nearly 488 million users access Facebook using a mobile device. That’s over 50% of the total 901 million users on the massive social network. What does that mean for brands?...
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